100% Design, 100% Detail creative campaign 2008

fuwagardner was retained in 2008 to deliver 100% Design's creative marketing campaign. We conceived a number of ideas, before choosing a concept inspired by nature. The campaign was then rolled-out as magazine advertisements, brochures and tickets both in the UK and overseas. The campaigns for the two shows were different yet complementary; 100% Design's featured photography by Gareth while 100% Detail's used a specially-commissioned illustration.

The 100% Design magazine advert.