Lisa Shell Architects brand identity
We worked with Lisa Shell Architects to create a new graphic identity for the practice. Key aspects of the brief were that the branding should stand apart from that of other architects, and would make use of colour in a memorable way. A range of colours were chosen that reflected LSA's personality, with the intention of creating business cards, letterheads and other stationery which can be mixed and matched. The serif font chosen for the identity was selected to be friendly yet professional, and less overtly masculine than the branding employed by many architectural practices.